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New Brand Says ‘Choose Your Mood’

Personal care products target consumer preferences.

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By: TOM BRANNA

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“Choose your mood” is the philosophy behind a new lifestyle brand, Lifetherapy. Creator Lynette Lovelace combined her enthusiasm for life and over 20 years of retail and restaurant experience to create a unique lifestyle brand of luxury apothecary products inspired by the therapeutic powers of fragrance and mood, according to the company. The simple yet inspiring notion of “choosing your mood,“ is how Lovelace and Lifetherapy empower women through the understanding that “fragrance is more tha...

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